Cencho's initial letter C stands for Credit, the second letter E stands for Efficiency, and the third word N stands for Nimble. The root Cho is the meaning of "heart". So our aim is to service all of our customers with credit, efficiency, nimble and heart. We stress to feel clients feedings by our heart, think about customers’ caring at customers’standpoint.

In another aspect, we purse ‘’ hard work and happy life’’ all the time. Our company do not want our guys only focus on work or fill the day only by work, that way we feel it is no sense for our hard work, there should be a sense about why we work so hard during our work time. So we tell all our staff please only work hard during 8 work hours, after those house please enjoy your life fully. We advocate all our members to accompany their family, taste good food and go to travel when weekend and holiday. Because we feel only our members enjoy their life fully, they can have more fountain and impetus to promote them to work with passion and vitality.